At Square Peg Social Performance we believe good social performance is both a commercial and moral imperative. Our reason to exist is to help our clients contribute to a better society as well achieving their commercial goals. Our aim is to provide highly bespoke, ethical, intelligent and creative analysis, advice and support for clients across all sectors.

We are called Square Peg Social Performance because we believe social performance is often a bit of a square peg in a round hole. And because we believe the square pegs are to be celebrated – it’s the square pegs that end up changing the world.

We believe the world of business and social performance is replete with ethical questions, unknowns and opportunities to contribute on multiple levels. Therefore, we have devised three values to guide our business:

  • Ethics

  • Curiosity

  • Generosity

We strive for these values to be evident in every assignment we undertake. 

Based in Toowoomba, Queensland, on the edges of the Surat Basin, we are one of the few social performance consultancies that is actually based in a resource region.


Our team

The Square Peg Social Performance Team is led by Daniel Holm. Daniel is a social performance professional with experience in the infrastructure and extractives sectors. He has significant experience in leading and undertaking social impact assessments, community engagement, community research and internal change projects with various clients.

Daniel has a comprehensive understanding of social performance frameworks, corporate needs and drivers, and the processes that drive community responses to controversial projects. With a background in political science, Daniel is experienced in analysing the socio-political challenges of project developments, and providing innovative solutions to wicked problems.

Daniel speaks English and Swedish and is working hard to keep his French current. He is married with four children, and is persistently trying to improve his sourdough baking skills. He is also completing Higher Degree Research studies at the University of Queensland Business School.